Top 5 Communication Apps in the Middle East: Q1 2022 Performance

In the first quarter of 2022, the Middle East saw significant activity in the communication app sector. Here, we review the performance of the top 5 communication apps on a unified platform, drawing on data from Sensor Tower. For more detailed insights, visit Sensor Tower.

imo-International Calls & Chat experienced a notable increase in weekly revenue, starting at approximately $183.5K and peaking at around $259K by the end of March. Weekly downloads showed a rising trend as well, beginning at 173.5K and reaching over 225K mid-March, before settling at 211.6K. The app maintained a robust user base, with weekly active users fluctuating around 14.6M to 15.3M.

Messenger from Meta Platforms saw varied weekly revenue, peaking at $326 in mid-January before stabilizing at lower values. Downloads for Messenger remained consistent, starting at 172.5K and peaking at 214.7K in late March. The app's active user base remained stable, around 17.6M to 17.3M throughout the quarter.

Snapchat from Snap Inc. showed a dramatic increase in revenue in late February, peaking at $5.5K in early March. Weekly downloads also increased, starting at 214.5K and peaking at 267.1K mid-March, before ending the quarter at 228.9K. Active users remained strong, ranging from 21.6M to 21.3M.

WhatsApp Business maintained a steady upward trend in weekly downloads, starting at 130.8K and rising to 202.6K by the end of March. The active user base also saw a gradual increase from 4.5M to 5.1M over the quarter.

Telegram saw a consistent increase in weekly downloads, starting at 187.2K and reaching 220K by the end of March. Active users also increased, from 14.2M to 14.9M throughout the quarter.

Overall, these apps demonstrated significant engagement and growth in the Middle East during Q1 2022. For more detailed insights and data, visit Sensor Tower.